In a world where technology is increasingly becoming a part of our daily lives, the kitchen is no exception. Breville, a brand synonymous with innovation and design in premium kitchen appliances, has recently announced the launch of Breville+, a groundbreaking platform that aims to revolutionize the way we cook. This free, expert-led platform offers over 1,000 dynamic step-by-step video recipes from an unparalleled range of food experts, including The New York Times, America’s Test Kitchen, Serious Eats, and ChefSteps. These recipes have been exclusively tested and tuned for Breville’s range of award-winning appliances, making them practically fail-safe from the get-go.
A Culinary Platform Like No Other
What sets Breville+ apart is its comprehensive approach to cooking. Not only does it offer a collection of essential and exciting dishes for home cooks at every level, but it also provides comprehensive instructions on how to make the most of your Breville appliances. This includes MyCook Guides, access to expert advice, and live and on-demand classes. All these features are aimed at helping users achieve culinary mastery with ease.
The platform is free and available to both new and existing Breville appliance owners. Every recipe has undergone rigorous testing in Breville’s Test Kitchen, under the leadership of Chef Otto Römer, formerly of Heston Blumenthal’s The Fat Duck Group. This ensures that the recipes are not just delicious but also reliable.
Bridging the Gap Between Technology and Culinary Arts
The integration of technology into the culinary world is not a new concept. Various platforms like Tasty and the Food Network have been offering online recipes and cooking classes for years. However, Breville+ marks a significant shift in this landscape. According to Catherine Ruspino, Breville’s Senior Vice President, Product & Solutions, Americas, “Breville+ marks the first platform from a kitchen appliance brand that marries professionally tested, skill-driven content with appliance-specific recipes.”
This is a game-changer in the industry. As noted by CNET, smart kitchen appliances are becoming increasingly popular, but what has been missing is a platform that can guide the user through the cooking process, tailored specifically to the appliance they are using. Breville+ fills this gap.
Empowering the Home Cook
Andrew Sirotnik, Chief Experience Officer at Breville, says, “As a company, we’ve invested in creating Breville+, acknowledging that home cooks can experience challenges throughout the prep and cooking process. We’ve created Breville+ to solve these challenges and support the home cook wherever they are in their cooking journey.”
This is in line with the growing trend of home cooking, accelerated by the COVID-19 pandemic. According to a report by Statista, 54% of Americans are cooking more than before the pandemic. Breville+ aims to make this experience more enjoyable and less daunting, especially for those who are new to cooking.
What’s Next for Breville+?
The platform is currently available for a range of Breville appliances, including the Smart Oven® Pizzaiolo, the Joule® Oven Air Fryer Pro, and more. New contributing partners, guided recipes, and on-demand content will be added monthly, ensuring an ever-evolving culinary experience.
Breville+ can be downloaded through the Apple App Store and the Android App Store, making it easily accessible for a wide range of users. For more information and to explore Breville+, you can visit their official website.
Conclusion
Breville+ is not just another cooking app; it’s a comprehensive platform that aims to change the way we approach cooking. By integrating expert advice, rigorously tested recipes, and appliance-specific guidance, Breville+ is setting a new standard in the culinary world. It empowers home cooks to not just follow recipes but to understand the science and art behind them, thereby enhancing their overall cooking experience.
So, whether you’re a novice looking to make your first dish or a seasoned chef exploring new cuisines, Breville+ has something for everyone. It’s time to embrace the future of cooking, and it’s digital.
