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Reducing Food Waste with AI: Iberostar’s Pioneering Approach

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In a groundbreaking move, Iberostar Hotels and Resorts has significantly reduced its food waste by 28% across 48 of its hotels, thanks to the innovative use of artificial intelligence (AI) technology. This remarkable achievement is part of the hotel group’s ambitious Wave of Change sustainability program, which aims to save 1,600 tons of food waste annually, equivalent to approximately 5.3 million meals.

The Role of AI in Minimizing Waste

The key to this success lies in the deployment of Winnow Vision AI technology. This advanced system utilizes intelligent cameras, smart scales, and meters to meticulously analyze ingredients used during food preparation. By doing so, it identifies the most wasted food items and their quantities, enabling chefs and kitchen staff to make more informed decisions about food usage and procurement.

Impressive Environmental Impact

The implementation of this technology has not only reduced food waste but also significantly cut down CO2 emissions. In the first half of the year alone, the hotels equipped with Winnow technology saved 735,000 meals from being wasted, which corresponds to a reduction of 1,264 tons of CO2 emissions. It’s projected that by the end of the year, the total number of saved meals will reach 1.5 million, reducing CO2 emissions by approximately 2,500 tons.

A Commitment to Sustainability

Megan Morikawa, Iberostar’s Global Sustainability Director, expressed her enthusiasm for the program, stating, “Our partnership with Winnow is a testament to our commitment towards a waste-free future. It is truly inspiring to see our chefs embrace the program and create tangible change.” This initiative is a crucial step in Iberostar’s journey to becoming waste-free by 2025 and achieving carbon neutrality by 2030.

A Growing Trend in the Hospitality Industry

Iberostar is not alone in its quest to tackle food waste. Other hotel giants like Accor and IHG Hotels and Resorts have also adopted Winnow’s technology in selected properties. Additionally, Radisson Hotel Group has partnered with the anti-waste app Too Good To Go to redistribute food surplus, further highlighting the industry’s growing focus on sustainability.

The Bigger Picture

Food waste is a significant global issue, with about one-third of all food produced for human consumption lost or wasted, amounting to approximately 1.3 billion tons per year. This not only represents a colossal waste of resources but also contributes significantly to greenhouse gas emissions. According to the United Nations Environment Programme, food waste accounts for 8-10% of global greenhouse gas emissions.

The Technology Behind the Change

Winnow’s AI technology represents a new frontier in the fight against food waste. By leveraging machine learning and advanced analytics, the system provides actionable insights that help kitchens operate more efficiently. This technology aligns with the broader trend of digital transformation in the hospitality industry, where AI and data analytics are increasingly being used to enhance operational efficiency and sustainability.

The Road Ahead

As the hospitality industry continues to grapple with its environmental impact, initiatives like Iberostar’s are setting a new standard for sustainability. The successful integration of AI technology in reducing food waste is a testament to the potential of digital solutions in addressing some of the most pressing environmental challenges of our time.

In conclusion, Iberostar’s initiative is more than just a corporate responsibility strategy; it’s a beacon of hope for a more sustainable future in the hospitality industry. By embracing innovative technologies and sustainable practices, the industry can play a pivotal role in building a more environmentally conscious and resource-efficient world.

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